Our Thesis Right Again: Men Underestimate the Power of Women's Wallets. Silver Institute Update
Media Bias. Culture Bias. Corporate Bias. Gender Bias. Women Skipped Over Cost Industry Billions.
Today's media landscape is moving faster than our brains can process.
Web (sorry, we are part of this problem)
Email (sorry, we're part of this problem)
Text campaigns (we contribute to this too)
AI ( we can't stop using it)
Social (another thing we're guilty of leveraging)
We made the call that women were skipped over in marketing (media planning and buys) by US and Canadian Gold and Silver promoters (physical bullion and mining equities), which led to disastrous underinvestment and missed opportunities.
People just hate it when we’re right but lets read these tea leaves together
More Viewed the Women’s NCAA Final Game than Men’s Final Game
Men TV deal worth 873 Million
Women TV deal worth 6.5 Million
Woman TV sponsors 99.3% smaller
Men TV sponsors 134.3 times larger
The final game, a historic showdown between South Carolina's Gamecocks and the University of Iowa's Hawkeyes, captivated an average of about 18.7 million viewers and peaked at a staggering 24 million combined on ESPN and ABC. This monumental achievement marks the first time in history that a women's final has drawn a larger TV audience than the men's, a moment of triumph for women's sports and a testament to their growing popularity, according to ESPN.
money each side earned for TV rights: $6.5 million for the women's tournament and $873 million for the men's.
Meanwhile at Costco, Women fuel Gold Selling Out
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From VBL aka GoldFix
Over the last eight trading sessions (rectangle) gold has made a new all-time high every single day. On seven of those eight Trading sessions, gold has also closed the day at new all-time highs. Today was no different.
All of this started March 1 (red arrow starts) when gold broke out of a sideways range that had actually flagged a little bit lower. That range went all the way back to December 3 (see below chart) when gold had that massive spike higher on a Sunday night. For the next three months, gold vacillated back-and-forth while someone quietly accumulated massive amounts. On March 1, less patient buying, (the kind that had all the markings of global macro discretionary, investment funds) came in and relentlessly took the market higher while the Comex vaults were drained of metal.
Over that time, United States treasuries have also largely traded weaker as institutions, central banks, and nations continue to buy gold as a replacement for treasuries they no longer wish to hold.
All of this, even while the dollar itself remained stable to strong.
We are in a perfect storm right now. While it is tempting to wait for the next sell-shoe to drop, it should be noted that seeing is believing.
The world is catching up to what we’ve all known for years; That the fiscal path of the United States is unsustainable, and the global trust cemented for decades under Pax Americana is no longer to be relied upon.
The article from Costco below further cements that belief.
Costco selling as much as $200 million in gold bars monthly, Wells Fargo estimates
Gold has turned into money for Costco, where yellow metal sales begun last year have turned into a cash cow for the big-box retailer.
In fact, sales are so brisk that analysts at Wells Fargo expect revenue “may now be running at” $100 million to $200 million a month, a rapid acceleration since bullion hit the warehouse club late in the summer of 2023.
“Our work suggests there has been significant interest given COST’s aggressive pricing and high level of customer trust,” Edward Kelly, an equity analyst at the bank, said in a note to clients Tuesday. “The accelerating frequency of Reddit posts, quick on-line sell-outs of product, and COST’s robust monthly eComm sales suggests a sharp uptick in momentum since the launch.”
If Kelly’s assessment is correct, that would represent quite a move for a product that only debuted last August and generated about $100 million in sales in Costco’s fiscal first quarter that ended in late November 2023.
Costco is selling 1-ounce bars made of nearly pure 24-karat gold. While the price is not disclosed online to nonmembers, it’s estimated that the product generally sells for about 2% above the spot price, which as of Tuesday morning was around $2,357 an ounce. That would put the price at Costco just more than $2,400.
Gold has been on a tear this year, with spot prices rising more than 13% in 2024, pushed higher by a persistent bout of inflation that started in 2022 and investor fear over the state of the deteriorating U.S. fiscal situation. The government is on pace for a $2 trillion deficit this year, adding to a total debt load that has surpassed $34.6 trillion.
We recommend VBL (aka Vince Lanci) GoldFix
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This week:
We are about 3 business days from the inglorious anniversary when Silver Institute called for $18 Silver.
Today's Silver Price is $28.13
They missed it by 56% (This has been their pattern and part of their overall plan to demoralize silver investors and favor silver industrial users)
CEO Kuya Silver and Jon Forrest Little discuss all things Silver Macro View and a sneak look at the Global Silver Report numbers
The Global Silver Report is in 4 Theaters
Act I - Silver Demand at Sea (torpedoes, submarines, underwater vehicles, and more)
Act II - Silver Demand in Space (satellites, rockets, space stations, spacecraft, space shuttles, and more)
Act III - Silver Demand on Land (tanks, missiles, shells, artillery, munitions, and more)
Act IV - Silver Demand in Skies (jets, drones, and more)
Announcing the New Graphic Novel “Tarnished Crown: A Chronicle of Silver Wars & Paper promises” (objective: free distribution in High School Libraries)